The Population Health Issue
The effect of consumption of Tobacco is common among the youths compared to the other age groups. These led to the development of a program to reduce the consumption of this deadly drug. The fundamental purpose of the consumer education program that we have been hearing is to promote awareness about the effects that tobacco has on our health especially to the direct user. The programs initiated by us has one objective of inducing fear in the people who find pleasure in taking the drug and also to emphasize on the largest cause of preventable deaths around us and to make the young people stop smoking and start caring for their health (Moran,2004).
The recent research conducted by some researchers in the United States of America and partly in Australia that smoking rates in the general public have substantially decreased (moran, 2004). However, when it came to the youths and probably the students, the trends have increased tremendously hence causing an alarm. It was noted by one researcher that the rate of smoking in the people in the age bracket of 18-25 years especially in the case of the students in the United States of America have not only remained stable but have shockingly increased in the past five years.
Advocacy Campaign Result
The campaign conducted in Australia shows that among the Australian belonging to the 14-20 age group 15% was actually in the habit of smoking cigarettes. However, the research revealed that among the 15% smokers 35% were women who said that they are smokes on a daily basis. This number is almost the double the number taken as the national. These growing numbers initiated a campaign program that lasted for two weeks. The campaign involved taking with the youths about the effect of smoking. These programs assisted to reduce the smoking rate among the women to a percentage of 18%. However, among the men, the rate increased to an approximate value of 29% which is a high value (Wakefield,2008).
It was reported by a group of researchers in Australia that the percentage of smokers of the tender age roughly 16 years and more have significantly declined from approximately 29% in 1990 to 17% in the year 2005. In the year 2004, it was reported that the percentage of the male smoking daily is 18% while on the other side of the women it was indicated to be 16%. It was reported in the year 2006 by the ABS group that the result data collected by the Australian research group was 15% of the female of the age bracket 15-20 were current smokers while the percentage of the men belonging to the same age group declined to 12% (Wakefield, 2008).
In the year 1994, significant deductions were made by the United States Center for Disease Control and Prevention regarding the use of tobacco in the area. These were that almost all the people use tobacco before their high school graduation. It was noted that most of the adolescent smokers are addicted these drug, and they have tried to quite but they couldn’t. The research also showed that the students who were actually in the smoking habit are those that have low self-image hence they can’t resist the persuasion from other friends who wants them to smoke (Moran,2004).
What made the campaign effective?
The various approaches to reach the people with the anti-smoking texts have been provided by many studies, for example, there was a suggestion that sending messages to people will assist in the whole process. This medium of communication was so useful since many people receive the information at a personal level and there will be minimal consultation among the friends that could interfere with the process. However, the availability of the transport systems provided by the organization assisted in the campaign process. And lastly, the media department also participated in the process
A Health Advocacy plan
Additionally, the professional’s communicators should pay more attention to the design of the drive and should they should also look for entertainers to help attract the youths target for canceling sessions that will contribute to reducing the number down. More canceling sessions with the best facilitators should be opened up to enhance the rehabilitation of the youths (Wakefield, 2008).
Moran, S., Wechsler, H., & Rigotti, N. A. (2004). Social smoking among US college students. Pediatrics, 114(4), 1028-1034.
Wakefield, M. A., Durkin, S., Spittal, M. J., Siahpush, M., Scollo, M., Simpson, J. A., … & Hill, D. (2008). The impact of tobacco control policies and mass media campaigns on monthly adult smoking prevalence. American journal of public health, 98(8), 1443-1450.