Business Culture

The Global Business Culture





Question 1

Different cultures globally have various ways of doing things that might make it easy for the business people to penetrate easily or take some time. These factors may include the attitudes and the way they view time in their lives. It is very true that culture may affect the operation of the business in an area and perhaps may make the investors indulge in hiring expertise who understands the people of that particular area to make the business successful (Howe, 2005). For example, there are cultures that are very time cautious and definitely will need employees who are trained to handle such people in the business environment. Among the many cultures globally, will talk about the Anglo-Saxon, Latin, and Germanic. The three cultures are distinct from each other and have some specifications that might attract business to their area or perhaps may discourage investors.

The Anglo-Saxon culture represents people who are speaking English as a native language and may include Britain and English. The Saxons were German tribe who invaded England after Rome took over the area (Howe, 2005). The countries with this people are; British Isle which includes the United Kingdom of British origin, the people of the UK as national group, the new Zealanders of British Origin and as national group, Australia of British origin and as a national group and lastly the South African of British origin and as a national team. Consequently, these people are not so much interested in relationship creation before anything can happen beyond. It shows vividly that it will force the international investors to learn about these people and strengthen the relationship before engaging the people to the business.

The Latin represents the French, Walloons, and Catalans. On the other hand, it includes individuals who speak Spanish and the Italian altogether (Howe, 2005). The culture is more perhaps more dominant in the United States of America where they are being called the Latin American people. The individuals in this type of culture are known for a vast character and personality that they represent while handling events. They are known for their passion in everything they do and embed their desire. These make the international investors have easy time in managing the culture due to the aspect of desire. Moreover, the people are known to be time cautious and are more interested in business than in creating the relationship. These characteristic makes it easy for the investors to penetrate the market and do business with the people. However, the investors are only required to hire the specialized team to handle the people of this culture with care.

The Germanic culture represents the Germans, Swiss German, Switzerland and another German speaking native society who might have attracted their culture (Howe, 2005). They are very popular in the western countries and have a wide wing since the Anglo-Saxon culture emerged from them. These people are whites and have the very distinctive personality as compared to the other whites since their culture is pure and real with no mixture. They are very strict regarding time evaluation which will force the people who want to do business with them to be alert and keep time. They are also more business oriented than relationship oriented and this may ease the penetration to their market but with essential personality and skills to enable you to live along with them in their country or your natural home when they come for business.

Question 2

A negotiation is a communication between two parties who wants to do business together after an agreement has been reached (Oetzel & Ting-Toomey, 2003). The length of negotiations will depend on the business terms the parties are indulging in and also on the culture of the country where the investor wants to do business. When we look at the three cultures namely; the Anglo-Saxon, Latin, and Germanic among the rest, we realize that the people brought up in these groups are very different regarding personality that affects the negotiation strategy within the business. The people in Latin and Germanic are very straight forward and do not need to indulge in various areas before doing business. They are mostly business oriented, and the negotiation with them will take a short time compared to the Anglo-Saxon where the people need to know you better before they do business with you. The Anglo-Saxon people are relationship oriented, and this elongates the negotiation time.

The communication and negotiation style is perhaps different in the three cultures of the western nations. The Latin and Germanic always apply direct communication style which may be interpreted by the British as a sought of being arrogance, and at the same time, the German and the Latin may feel embarrassed by the British people vogue formulation (Oetzel & Ting-Toomey, 2003). The Germanic and Latin like to express themselves directly even when expressing some negative concern to the people around them. They may criticize something without any fear or the feeling of being upset. The direct communication style makes it essential for a good negotiation strategy that positively enhances business. Making business with the Anglo-Saxon people or perhaps the British may be involved to some extent since they don’t express themselves easily even when greatly annoyed. The negotiation style among the Latin and Germanic is a direct one where everything is done there and there without postponing the meeting to some days like the way the Anglo-Saxon.

The negotiation talks are then preceded by expectations from the business partner which either be negative or positive (Oetzel & Ting-Toomey, 2003). The two cultures that are the Latin and the Germanic have the direct way of communication as compared to the Anglo-Saxon culture. Due to these, it will be very easy for the investors to speculate the outcomes of the negotiations just at the first meeting with the people around the area of interest. Since the Germanic and Latin are always direct and to the point, the outcome speculation will be very comfortable, and the investor will tell in the way they talk since the two cultures do not hide but will talk what is in their heart.

The contrary happens in the case of Anglo-Saxon where the people are not that direct and perhaps would first get into knowing the other person very well before doing business. These medium elongates the negotiation period and lowers the expectations of the investors to take the tender since the relationship may take long to build and anything can happen in between such as a disagreement that might destroy the whole situation. Therefore, the direct communication brings good expectation from the investors and thus encouraging the business people to continue investing in the regions compared to the other culture (Oetzel & Ting-Toomey, 2003).


Howe, N. (2005). The cultural construction of reading in Anglo-Saxon England. The ethnography of reading, 58-79.

Oetzel, J. G., & Ting-Toomey, S. (2003). Face concerns in interpersonal conflict: A cross-cultural empirical test of the face negotiation theory. Communication Research, 30(6), 599-624.

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