Various characters are used to classify an ad as to whether good or bad. The characteristics include; conveying information in gist and highlighting features of the product. The case study advertisement is on the product of Prevagen that is described as a dietary supplement that has been clinically shown to improve mild memory problems that are associated with aging. The advertisement note state that prevagen contains apoaequorin that is safe and includes substances that support brain functions. Therefore, the advertisement provides the above information for the customers to purchase the product. The ad on drugs is very critical and needs adequate information before it should be allowed for consumption.
The advertisement is classified as bad due to its failure to involve specific matters for allowing the public make critical decisions. The program does not contain aging information bracket that can enable the public to know the exact age that is recommended for the product. Moreover, according to the analysis, the researchers describe that the product is meant for non-demented people in the society and not everyone. Therefore, the process failed to include the information makes it be under the category of bad advertisement. Additionally, the advertisement of the product is done without effective reviews from the specialist, and this makes it to lack vital information such as age bracket which found to be between 40-95 years. The advertisement does not have information of approval from recommended institutions for verification. The product should have confirmation details to convince the public that the product has passed through legal hands to check on its quality status. Since there is the power of information, the right advertisement should contain all the relevant information that varies with the product.